Ster-Kinekor - “Intersection” Film & Cinema

Movies are made to be experienced on the big screen. So we used the limitations of the small screen to our advantage by creating a unique cinema-worthy ending to our TV ad that could only be experienced in Ster-Kinekor cinemas. This dual-channel film approach was the centrepiece to to the relaunch of Ster-Kinekor’s new payoff line: “Great moments at their Greatest”.